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Hit Shows Are Gettign Early Renewals, While Two Streamers Struggle in 2025

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) When I research and write up my data deep dives, I love slicing the data as many ways as possible. Frankly, I don’t have a choice. If you only look

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Recapping 2025’s Big Franchise and IP Developments

(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) I won’t lie to you, reader. I’ve been waiting to write about “the content battlefields” of the streaming wars for a while

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Three Dystopian Emmy Darlings Vie for the Streaming Crown

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get going, let me address the trade-war-sized elephant in the room, namely, why I haven’t written

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Happy Anniversary (To Me!) and an Update to my 2025 Blogroll Update

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today is the seventh anniversary of the Entertainment Strategy Guy website, and honestly, I can’t believe I’ve been writing this long! Seriously, it’s been surreal to realize that I’ve been

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Do Oscar Nominations Drive Streaming Viewership?

(Welcome to my weekly streaming ratings report, the single best guide to what is popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) I can’t tell you how many times I’ve read someone arguing (or just casually mentioning as if it’s common knowledge) that a major award nomination or win will “bump”

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As Emmy Season Kicks Off, The Misses Pile Up

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) As television shifts to streaming, the TV release calendar is taking on a new rhythm. Back in the

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A Whole Bunch of Thoughts on IP, Sinners, The Indie TV Model, NBA Rights and More

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Before we get going today, I’d like to defend my anonymity.  Now, I’m not sure that I really need to, but every now and then, people ask about it. Other

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Adolescence vs. The Residence: Who Wins? Plus Wicked’s Big Opening

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get to today’s Streaming Ratings Report, it’s time for some more shoutouts from other newsletters and

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What Genres, Streamers and Creators Won 2024? And Who Lost?

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Well, we made it. The final article in my 2024 viewership recap. If you would like to read the whole thing… You can find the film flops here and here.

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The Losers and Winners for Film and TV in 2024

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Just two articles to go in my 2024 viewership recap. I tried to cram everything together into one long article, but that initial draft was way too long, so I’m

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Caitlin Clark By Herself Is WAYYYYYY More Popular Than Formula 1

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I try to avoid hitting the same topics over and over again in this newsletter, or at least that’s the goal. Reading other newsletters, even some of my favorite columnists

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The Biggest Streaming Hits in a Down Year

(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Man, we’re barreling through this year’s content recap. Today, I’m looking at the rest of the “winners” in TV, focusing on Nielsen’s

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Did Disney+ End Its Losing Streak?

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Oh man, it’s weeks like these where I just say to myself, there’s way, way too much to

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Moana 2 Smacked Down The Electric State

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Remember: as important as it is to look at ratings/viewership, it’s only half the analysis.  It’s not just

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How the Trade Wars Could Decimate Substackers and the Creator Economy

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I dislike hyperbole in headlines. I think it’s kind of lazy and borderline unethical at times. Just say what the article is going to be about, no false promises needed.

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A Trade War Could Be A Disaster…For Hollywood

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Man, I was all geared up to write another edition of “Most Important Story of the Week” so I could discuss the interesting content release news stories that I’ve been

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Landman, Fallout, Bridgerton and Squid Game Vie for the Streaming Crown…Oh, And Bluey

(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Last week, I looked at the films that topped the charts in 2024. Today, we’re analyzing the top TV shows, but fair

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Reacher vs. 1923, and Do We Finally Have a Hit Basketball Show?

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Scanning the headlines, looking for news on TV show renewals and cancellations, I came across this article from

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Awards Shows Are Struggling on Streaming

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I was on track to get today’s jam-packed double issue of the Streaming Ratings Report out right on time…and then I got a call to appear on The Town after

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The Surprise Hit Film of 2024

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) What if I told you one of the biggest box office flops of 2024 was the biggest streaming film of the year? I predict that most people in Hollywood don’t

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