March 2022

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What Does the Merger of the Month Mean for Amazon?

Hmm. So it has been a minute since our last “Most Important” story column. Fine, it’s been a month. (That’s like tens of thousands minutes.) As I mentioned in my Streaming Ratings Report this week, it’s not like there hasn’t been news stories, but nothing blew my socks off. Nothing

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The Question I Want to Answer in 2022

Ignore the calendar for a moment, will you? You’re about to read my annual, “The Most Important Question of 2022”. And it’s March. What took so long? I said ignore the calendar! Better late than never. The idea for a “question of the year” struck me two years ago, going

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Ozark…The Hit TV Show No One’s Talking About

As a reminder, each week I mainly cast my gaze back in time four weeks, since that’s when we get Nielsen’s U.S. data. And this report focuses on the U.S. because:  1. It’s still the biggest single market for streaming. 2. It has the most competition. 3. It’s the leading

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Reacher versus Pam and Tommy…Who Won?

This week represents a fun squaring off of streamers. Not the usual battle of the titans–Netflix versus Disney+–but Hulu and Prime Video, featuring two releases couldn’t be more different. Let’s dig in. (Reminder: The streaming ratings report compiles data from Nielsen’s weekly top ten viewership ranks, TV Time trend data,

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