Visual of the Week

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional “visuals of the week” on other topics, like today’s article. Please subscribe. Today’s article is free for all to read.

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with other articles, like today’s. Please subscribe.) Since the last two “Streaming Ratings Reports” have gone long, I didn’t get to my

For two weeks in a row, my Streaming Rating’s Report has gone long—mainly because we were nearing the end of Emmy awards eligibility season—so I had to cut material, but Nielsen’s The Gauge was so interesting, I just had to share it with you this week. To do that, I

At the end of January, Nielsen rolled out their annual “state of streaming” report, which consisted of three top fifteen lists for Originals, Acquired and Films, respectively, calculating ALL viewing across streaming for ALL of 2022. Not just the weekly numbers we see, but the top performing shows and films

Time for New Year’s Resolutions. Here’s a few hopes for 2023 for this newsletter: – I’ll add multiple new data sources to the Streaming Ratings Report in 2023. – I’ll publish more “visuals of the week”, like this one. – And I’ll update the “US Subscriber totals” shortly after Lionsgate

It’s time, once again, for my estimates of the number of subscribers in the U.S. for every major streamer.  As a reminder… – I estimate paid subscribers for EVERY streamer, even the ones that disclose nothing, like Amazon and Apple. – My goal is to estimate the “paid” subscribers per

Today, I’m getting my “visual of the week” feature back on track. (Has this feature ever actually been weekly? No, so I should probably change the name…) When I say “visual”, I don’t necessarily mean “chart” or something numerical. This isn’t “chart of the week”, it’s a “visual”, loosely defined.

It’s playoffs baby! Not for sports, mind you. (Though technically the MLB All-Star game is on.) I mean for streaming. Earnings season starts tomorrow! For Netflix, it’s a fairly important quarter, coming off two down quarters for the world’s leading streamer.  (Though that’s kind of like U.S. elections: every election

[This is the week! After Friday, my paywall goes up. I don’t want to beg, so just know that this is the last week to get the “Founder’s Price” of $120 a year, per year, forever. No price increases. It’s a thank you to all of my loyal supporter and

One of the pieces of advice Substack gives you when you start trying to “monetize” is to keep putting out lots of good content for free subscribers. They recommend this because most people’s gut—including my own!—is to do the opposite, hoarding your good stuff behind your paywall like Smaug hoarding