Month: December 2018

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Most Important Story of the Week and Other Good Reads – 21 December 2018: The Future of Digital Measurements

Happy Holidays! I’ll be off next week as will most other entertainment news outlets and hence news. As I said in the last update, I won’t be writing a “year in review”–though I’ll be putting up some old posts over the next few weeks for new followers on Twitter–because I only wrote articles for half ...

Don’t Cross the Streams: Streaming Video Metrics…Explained!!!

A few months ago I briefly tried to explain the distinction between “customers” and “views” to help explain why Twitch is often over-hyped. Since I’ve spent a lot of the last two weeks banging my head against the Twitter wall insisting that we stop letting Netflix use misleading data, it seems time to break out ...

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Most Important Story of the Week and Other Good Reads – 14 December 2018: The M&A Year That Wasn’t

I’m not writing a “year end roundup” article this month. I do want to do one of those next year, but I’ll write it in August. Why August? Well it makes a lot more sense than January. The box office peaks in summer, so we can judge it at the end of August. Plus, TV ...

Suspiciously Recurring Numbers and More Implications of The Netflix versus Crazy Rich Asians Debate

(This is the third part of a multi-part series exploring one specific Netflix number. To read the other pieces: – Introducting “Datecdotes”, when Streaming Companies use Data to Win the PR Wars – Did More People Watch Crazy Rich Asians or a Netflix Rom Com Last Summer? – Netflix versus Crazy Rich Asians: What Else ...

Netflix versus Crazy Rich Asians: What Else Does Netflix “80 Million Customer Accounts” Tell Us?

(For Part I of this series on Netflix versus Crazy Rich Asians, click here.) If you can’t tell by my article last week, I had a lot of fun with my comparison between Netflix romantic comedies and Crazy Rich Asians. Unfortunately, I had a lot of ideas for that article that hit the cutting room ...

Most Important Story of the Week and Other Good Reads – 7 December 2018: Youtube Pulls Back on Original Programming Edition

I should call this a round up of the last two weeks. Even though I got my column out on time last week, I had a lot of spill over ideas. So many stories that they bled into this week’s edition. (Which is late again.) Business-wise, the entertainment press had two stories dominate the news ...

Did More People Watch Crazy Rich Asians or a Netflix Rom-Com Last Summer?

(This is the third part of a multi-part series exploring one specific Netflix number. To read the other pieces: – Introducting “Datecdotes”, when Streaming Companies use Data to Win the PR Wars – Did More People Watch Crazy Rich Asians or a Netflix Rom Com Last Summer? – Netflix versus Crazy Rich Asians: What Else ...

Introducing “Datecdotes”, When Streaming Companies Use Data to Win the PR Wars

Here are some fun stats. What do they tell us? – Netflix over the summer had 80 million customer accounts watch one of their Netflix Original Romantic Comedies. – Netflix had 20 million streams for The Christmas Chronicles over the last weekend. – Amazon Prime/Video/Studios had 14.7 million total customers watch an NFL Thursday Night ...