June 2021

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Nielsen’s The Gauge…Explained

A few years back, working at a major streamer, I tried to make the case that at some point Nielsen (and others) would tell the world how many folks were watching our shows. As a company, we were focused on preventing that; the currency of viewership would be a highly

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How Big is Hulu’s Biggest Hit?

One of the craziest parts of the streaming wars is actually how forward thinking the traditional media companies were. Way back in 2007, they teamed up and created a joint venture that became Hulu, a streamer featuring TV episodes the day after they aired on broadcast. (But only, inexplicably, five

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Streaming Ratings Were Down 40% in April

We’ve hit an exciting point in the “streaming ratings era”: We can now compare 2020 to 2021. Meaning we have better “context” than ever before. In 2020, we had to speculate if year-over-year viewership was up or down. Now, we know. Visual of the Week – Streaming Was Down 40%

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The “Binge Release Shape” Comes Into Focus

I want to assure you, good readers, that this report is not becoming “bi-weekly”. And “bi-weekly” in the sense that it comes out every other week. (If folks keep subscribing—and want it—I could see a world where we publish twice a week. Man “bi-weekly” is a confusing term.)  If you

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