Nielsen

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Live TV (er, Non-Sports Live TV) Comes To Streaming!

Sometimes you can immediately recognize certain strategic moves as game changing. The big, obviously huge moves, like AT&T buying Time-Warner. Like NBC announcing Peacock. Like Bob Iger stepping down. You don’t need me to tell you those news stories matter. But if a company is a “collection of decisions”—strategy is

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Nielsen’s The Gauge…Explained

A few years back, working at a major streamer, I tried to make the case that at some point Nielsen (and others) would tell the world how many folks were watching our shows. As a company, we were focused on preventing that; the currency of viewership would be a highly

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Streaming Ratings Were Down 40% in April

We’ve hit an exciting point in the “streaming ratings era”: We can now compare 2020 to 2021. Meaning we have better “context” than ever before. In 2020, we had to speculate if year-over-year viewership was up or down. Now, we know. Visual of the Week – Streaming Was Down 40%

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Who Won The Big Sony-Netflix Film Deal?

The theme of the week is “context”. For the second week, Netflix is spending hundreds of millions of dollars for film rights. To put that in context requires entsplaining everything from “content arms dealers” to “portfolio theory” to “pay-1 theatrical films”. (And if you don’t know what those terms are,

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Nielsen’s New Top 30 Streaming Video Ratings…Explained!

Starting last August, Nielsen began releasing a weekly American top 10 most watched list for streaming video. I’ve been using it ever since. Nielsen mixed together TV and movies, and new (“originals”), second-run and library (“acquired”) on the same list.  In their year-end top ten list, though, Nielsen flipped the

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Did Netflix Have a Strong Q4 For Content?

This year marks a pretty significant upgrade in the amount of data we have available about streamers. At the start of the year, we had to rely on Netflix to tell us during the quarterly earnings (or selectively on Twitter) how well their content is doing. Since then we’ve added

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CAA Settles with the WGA…Who Won?

Last week felt like the “winter finales” of the fall TV business season as we resolved two long simmering dramas in the land of TV. CAA settled with the WGA, bringing one of the last two major agencies into alignment with the WGA’s demands for agents. And HBO and Roku

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