The Latest

College football returns this week. Will it impact streaming ratings? Probably not. If anything, it’s the reverse: football comes back and broadcast ratings go up! But it got me thinking. Because college football is boring now. The seemingly same four schools go to the College Football Playoffs every year. Boring! (But is it good ratings? ESPN certainly seems to think a few juggernauts drive ratings. Maybe this is a “me”

– Netflix only released four “datecdotes” for film for Q2, one of the lowest totals on record. – In TV, Netflix released 8 datecdotes, and they were generally lower than past quarters. – Luca has the most viewership, according to Nielsen, of any film through its first two weeks, with 28.6 million hours in week 2.   I was as indecisive as a Netflix viewer without a “Play Something” button

– For the first time in 2021, weekly top ten viewership surpassed the same week’s viewership in 2020. – Manifest, the recently cancelled NBC series produced by Warner Bros, is a hit for Netflix, and has the third biggest single week of viewership since 2021 started. But it does benefit from having a lot of episodes to binge. – Luca had the third biggest opening weekend of 2021.   You may have

Sometimes, in a midst of lots of disruption, we—the proverbial we being “society”, “business analysts” or just people on Twitter—forget that as much as things change, they mostly stay the same. That’s the lesson for today. Two lessons actually. While streaming ratings use new terminology, the business principles underlying them haven’t really changed that much. (Reminder: The streaming ratings report compiles data from Nielsen’s weekly top ten viewership ranks, Netflix