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Ozark…The Hit TV Show No One’s Talking About

As a reminder, each week I mainly cast my gaze back in time four weeks, since that’s when we get Nielsen’s U.S. data. And this report focuses on the U.S. because:  1. It’s still the biggest single market for streaming. 2. It has the most competition. 3. It’s the leading

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The Streaming Winners and Losers of 2021: TV

What a difference a year makes. In 2020, when trying to write who “won the year”, I had to parse multiple data sources, plus Covid-19’s lockdowns made everything tougher to judge what truly did well and what folks happened to stream for a few weeks in March. In 2021, with

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It’s a Tie! The Two New Top Films in Streaming

The last week of the calendar year—the week after Christmas Day to be precise—is the “new sweeps” for TV. Why? Because lots of folks get new devices, be they iPads, iPhones, smart TVs or connectable updates for old TVs and turn them on. When they do, they download new apps,

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Who Won The Streaming War for Christmas?

Yesterday, Netflix released their earnings report for 2021. Often, a Netflix earnings report isn’t good or bad, just more of the same. (I’ve written that article a few times.) Yesterday was different; it was a blood bath. Already down to $500 per share from its peak of $650 in November,

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Closing The Streaming Book on a Big November 2021

Well, I hope everyone had a relaxing holiday vacation. When you last heard from me, I’d analyzed the Nielsen viewership data for the week of 8-Nov-2021. (Along with all the other pieces of data I absorb each week.) That means we have a lot of streaming ratings to catch up.

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Netflix’s Big October is Big. But How Big?

If this week has a theme, it’s Halloween, since the ratings period covered by Nielsen—October 11th to 17th—is smack dab in the middle of October. But honestly you know what is scarier for others streamers? How well Netflix is doing. (If you missed it, my thoughts on Black Widow’s disappointing

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