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Who Won The Streaming War for Christmas?

Yesterday, Netflix released their earnings report for 2021. Often, a Netflix earnings report isn’t good or bad, just more of the same. (I’ve written that article a few times.) Yesterday was different; it was a blood bath. Already down to $500 per share from its peak of $650 in November,

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Closing The Streaming Book on a Big November 2021

Well, I hope everyone had a relaxing holiday vacation. When you last heard from me, I’d analyzed the Nielsen viewership data for the week of 8-Nov-2021. (Along with all the other pieces of data I absorb each week.) That means we have a lot of streaming ratings to catch up.

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Netflix’s Big October is Big. But How Big?

If this week has a theme, it’s Halloween, since the ratings period covered by Nielsen—October 11th to 17th—is smack dab in the middle of October. But honestly you know what is scarier for others streamers? How well Netflix is doing. (If you missed it, my thoughts on Black Widow’s disappointing

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Apple TV+ Steps Up Their (Streaming Ratings) Game

I know what you’re here to read this week: my analysis on Squid Game launching from 3.4 million hours in its first weekend to 31.8 million hours in its second week. Yikes, that’s a jump! Well, I’m going to disappoint. My Squid Game thoughts were so good, I sent them

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Do Sequels Still Work?

Manifest had quite the summer. The show of the summer, if you will. It went from cancelled on NBC—with a cliffhanger—to thriving on Netflix. Most headlines/coverage repeated something along the lines that this proved that Netflix could make hits where broadcasters like NBC had failed. At least, that’s the narrative.

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Live TV (er, Non-Sports Live TV) Comes To Streaming!

Sometimes you can immediately recognize certain strategic moves as game changing. The big, obviously huge moves, like AT&T buying Time-Warner. Like NBC announcing Peacock. Like Bob Iger stepping down. You don’t need me to tell you those news stories matter. But if a company is a “collection of decisions”—strategy is

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