I often write that this is a “hits driven” business. (And yes, I often write both hit-driven and hits-driven. I’m not sure which is more accurate. Disney, for example, thrives not off one hit but multiple hits.) Nothing proved that this quarter quite like Squid Game. Let’s dive into a
I know what you’re here to read this week: my analysis on Squid Game launching from 3.4 million hours in its first weekend to 31.8 million hours in its second week. Yikes, that’s a jump! Well, I’m going to disappoint. My Squid Game thoughts were so good, I sent them
As I got ready to write this week’s column, my brother asked me what the story of the week was. And I had to reply that…I didn’t know? I’d kept up on all my newsletters and checking the trade websites last week, but no story stuck out as truly important.
Suddenly, this ratings report feels very cosmopolitan. A streaming ratings report of the world. You’ve got TV series from Spain and South Korea vying for attention with cop dramas from America. And German films trying to knock American animated films off the lists. That’s right, I’m talking about Firedrake the Silver
Today, it’s all about a foreign international title and its performance in the U.S. What’s that you say? Something about an octopus match? A cephalopod competition? Squid Game you say? Let me check. Give me a few minutes. Okay back. Yikes, Squid Game is popular! As I was writing this
We’re switching things up this week. Since Nielsen delayed this week’s streaming ratings data, you’ll get the “Most Important Story of the Week” column today, and the “Streaming Ratings Report” on Monday. Sound good? If so, then onto the big story of the week, which I’ve been itching to write
To quote Will Ferrell in Old School, Hulu is going streaking! Specifically, they’ve launched their second successful TV series in August. Toss in an okay film performance and The Handmaid’s Tale’s good run, and they’ve had a successful summer. Of course, a Hulu “success” isn’t a Netflix success, or even