Month: September 2019

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Most Important Story of the Week – 27 Sep 19: Discovery Enters the Niche Streaming Business

Well, we got more Spider-Man news. He’s back at Disney! Hurray! Get ready for 2,000 words on superheroes and… …I can’t do it. Thankfully, another conglomerate launched another streaming network. As buzzy as Spidey is, he really only moves the needle so much. Let’s talk niche streaming.  (And apologies for the slight delay. Had some ...

Why I Think Netflix Will End Up with 70 Million US Subscribers: Applying Bass Diffusion To The Streaming Wars

(Before we start, I launched a newsletter! It’s weekly and it’s short, and I explained my logic here. Sign up here.) My goal is to try, as best I can, to explain the complicated parts of the entertainment biz, trying to walk readers through what I’m doing and how I’m doing it. Unfortunately, even when I’ve ...

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Read My Latest at Decider: Netflix Is Five Guys and Hulu Is McDonald’s: How Hamburgers Can Help Explain The Streaming Wars

In case you missed it, my latest is up over at Decider. The title may sound a little silly, but I’ve been mulling on how all the streaming services are trading off price, quality and quantity as the streaming wars get kicked off in earnest this fall. And I loaded it with information on price, ...

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Most Important Story of the Week – 20 Sep 19: The WGA Keeps Their Power

Between a host of streaming TV news–Peacocks, Portals and Seinfelds oh my–and old fashioned business news–AT&T!!!–this week felt like we had a lot of options for the biggest story of the week. But let’s avoid the big conglomerates to talk about the behind-the-scenes heroes, the writers. (Programming note: between a music festival last weekend and ...

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Most Important Story of the Week – 13 September 2019: Debunking Some Apple Myths

This is my third try writing this week’s column. Apple TV+ is clearly the “most important story” this week since it’s Apple’s entry into the streaming wars. That’s like the United States entering World War II. What did my first two takes look like? Attempt 1: An article about “ecosystems”, since that was the explanation ...

The Bass Diffusion Model…Explained! The Most Important Shape of the Streaming Wars

(Before we start, I launched a newsletter! It’s weekly and it’s short, and I explain my logic here. In today’s social media age, it can be hard to keep up with independent writers like myself so my newsletter will link to all my writings at every outlet and the best stories I read on entertainment strategy each ...

Introducing the Entertainment Strategy Guy Newsletter

Wait, do you REALLY need another newsletter. Probably not. Peak newsletter baby! Let me defend why you should add just one more email to your already considerable deluge. Then I’ll give you the details. In My Defense – Why You Need Another Newsletter Here’s my guess as to how 95% of my readers start their work ...

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Most Important Story of the Week – 6 September 2019: Quibi, Quibi, Quibi

Welcome to September. The kids are back in school, football is starting, and award season is bearing down on us like the Huns invading Rome. Meanwhile, the streaming wars will have their first battles, “The Invasion of Netflix-Land” by Disney’s 4th Army across the land will be joined Apple’s Airborne Channel Brigades.  Meanwhile, one of ...

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If “Content is King”, who is everyone else?

As soon as you start learning about the business of entertainment, you learn this aphorism. “Content is King”. I yell this from the rooftops too. I learned it so early that I can’t even credit one specific class or book or article with it. Searching my articles, I found that I wrote it on 5 ...