Covid-19

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Is 45 (Days) the New 90? Thoughts on the New Theatrical Window

Last year, the big question after Covid-19 shuttered theaters, stopped productions and generally upended the movie industry was, “What comes next?” Specifically, how long would the around-90-days-of-theatrical exclusivity last? With some recent news stories, I think we have an answer.  (Sign up for my newsletter to get all my columns,

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Are Theaters Dead or About to Come Back to Life?

Two and a half months back, I made a bold call. Looking at the pace of vaccinations, the growth of that growth and the incredible effectiveness of vaccines, I said, “By May, theaters will be back!” Since the only thing more valuable than making predictions is checking to see if

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Why I Think Theaters Will Return in May

A character in The Sun Also Rises described going into bankruptcy as happening “gradually and then all at once.” This apt description has been applied to everything from debt insolvency to failed democracies.  The US recovery from Covid-19 will likely feel the same way. Right now, most of the coverage

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Movie Theaters…What Comes Next?

Seeing this Sonny Bunch tweet over last weekend was probably the most disappointing news I’ve seen in a while: Is this the final nail in the theatrical coffin for 2020? Probably. So let’s once again check in with theaters. (As always, if you want the Entertainment Strategy Guy in your

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