Streaming Ratings Report

Deep dives into Nielsen and other data that provide insights into streaming.

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Who Won: The Adam Project or Turning Red?

Since most of my readers are fairly devoted followers of the streaming wars, I bet most of you think this week’s biggest story is the titanic showdown between Turning Red and The Adam Project.  And you’d be wrong! The bigger story “content”-wise in my mind—and I love to zig when

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No Fooling, Is Picard a Hit or Not?

I know it’s April Fool’s Day today, but as much as I love this holiday, this newsletter is still serious-ish journalism, so I’m not going to make up anything. In my experience, bad statistics just get taken as fact more often than real, often boring truth. (You may have seen

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Ozark…The Hit TV Show No One’s Talking About

As a reminder, each week I mainly cast my gaze back in time four weeks, since that’s when we get Nielsen’s U.S. data. And this report focuses on the U.S. because:  1. It’s still the biggest single market for streaming. 2. It has the most competition. 3. It’s the leading

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Reacher versus Pam and Tommy…Who Won?

This week represents a fun squaring off of streamers. Not the usual battle of the titans–Netflix versus Disney+–but Hulu and Prime Video, featuring two releases couldn’t be more different. Let’s dig in. (Reminder: The streaming ratings report compiles data from Nielsen’s weekly top ten viewership ranks, TV Time trend data,

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Euphoria and Peacemaker Continue HBO’s Hit Streak

Before we start, let’s admit it: our minds aren’t really on streaming ratings right now, are they?  The tragic news in Ukraine will likely draw your focus away from entertainment news. I don’t blame you. I’m there too.  Still, I’m going to write this week’s report, because the streaming world

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