Streaming Ratings Report

Deep dives into Nielsen and other data that provide insights into streaming.

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Will Squid Game Take Tiger King’s Viewership Crown?

I often write that this is a “hits driven” business. (And yes, I often write both hit-driven and hits-driven. I’m not sure which is more accurate. Disney, for example, thrives not off one hit but multiple hits.) Nothing proved that this quarter quite like Squid Game. Let’s dive into a

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Apple TV+ Steps Up Their (Streaming Ratings) Game

I know what you’re here to read this week: my analysis on Squid Game launching from 3.4 million hours in its first weekend to 31.8 million hours in its second week. Yikes, that’s a jump! Well, I’m going to disappoint. My Squid Game thoughts were so good, I sent them

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What a Trio of German Films Tell Us about the Future of TV

Suddenly, this ratings report feels very cosmopolitan. A streaming ratings report of the world. You’ve got TV series from Spain and South Korea vying for attention with cop dramas from America. And German films trying to knock American animated films off the lists. That’s right, I’m talking about Firedrake the Silver

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Do Sequels Still Work?

Manifest had quite the summer. The show of the summer, if you will. It went from cancelled on NBC—with a cliffhanger—to thriving on Netflix. Most headlines/coverage repeated something along the lines that this proved that Netflix could make hits where broadcasters like NBC had failed. At least, that’s the narrative.

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