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Streaming Just Manifested Its Best Week in 2021

– For the first time in 2021, weekly top ten viewership surpassed the same week’s viewership in 2020. – Manifest, the recently cancelled NBC series produced by Warner Bros, is a hit for Netflix, and has the third biggest single week of viewership since 2021 started. But it does benefit from having

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Nielsen’s The Gauge…Explained

A few years back, working at a major streamer, I tried to make the case that at some point Nielsen (and others) would tell the world how many folks were watching our shows. As a company, we were focused on preventing that; the currency of viewership would be a highly

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How Big is Hulu’s Biggest Hit?

One of the craziest parts of the streaming wars is actually how forward thinking the traditional media companies were. Way back in 2007, they teamed up and created a joint venture that became Hulu, a streamer featuring TV episodes the day after they aired on broadcast. (But only, inexplicably, five

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Streaming Ratings Were Down 40% in April

We’ve hit an exciting point in the “streaming ratings era”: We can now compare 2020 to 2021. Meaning we have better “context” than ever before. In 2020, we had to speculate if year-over-year viewership was up or down. Now, we know. Visual of the Week – Streaming Was Down 40%

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