Entertainment is a hit-driven business, and that seems to be the question for the week: how many hits are the streamers launching? In film, it seems like a bunch. It TV? Not so much. We’re still catching up on all the ratings and data for the start of December. I’ll
Well, I hope everyone had a relaxing holiday vacation. When you last heard from me, I’d analyzed the Nielsen viewership data for the week of 8-Nov-2021. (Along with all the other pieces of data I absorb each week.) That means we have a lot of streaming ratings to catch up.
As we head into the new year—somehow, we’re in the 22nd year of 21st century—I’m pondering changes to this streaming ratings report. The biggest idea on deck is to split it into two parts, one film and one TV. So we’re going to try it this week, since the Nielsen
As everyone likely knows, Netflix changed metrics on us. Previously, the world’s biggest streamer released the number of subscribers (or households/accounts) that watched 2 minutes of a given show or film in the first 28 days. (I called these datecdotes.) Now, and going forward, they’re releasing the total hours viewed
It’s the end of the year, and I’m feeling charitable. When you write on ratings and strategy, you toss out a lot barbs, snark and sarcastic comments. Today, I want to make amends and issue some (half-hearted and heavily-caveated) apologies. Before that, I just had an article published on Whats-On-Netflix
Is Only Murders In the Building A Sign of Strength for Hulu…Or Does it Reveal How Far They Need to Go?
Today, Netflix’s global viewership data will start to sneak into this report. But just the initial peeks. If the Netflix data were a garden, consider these the budding flowers just poking out of the dirt. For an introduction to this new data, I wrote a “Quick Explainer On Netflix’s New
Yesterday, I covered the strategy thinking behind Netflix’s latest data drop. Today, I’m going to dig into the initial takeaways I have from the data and how I plan to use it. And then I’ll be finished talking about this new data release. Kidding! I’m far from done. I still
If this week has a theme, it’s Halloween, since the ratings period covered by Nielsen—October 11th to 17th—is smack dab in the middle of October. But honestly you know what is scarier for others streamers? How well Netflix is doing. (If you missed it, my thoughts on Black Widow’s disappointing
As usual, we have a lot of stories in the streaming ratings this week, from Squid Game’s second 50 million hour week to Black Widow showing back up on the Nielsen charts to Seinfeld’s debut to the usual flops and misses. Instead of those, we’ll look at the first appearance
Things have been moving over here at EntStrategyGuy headquarters. (More to come in the future.) As such, I skipped last week’s strategy column. There were a few interesting stories over the last two weeks—a new FCC commissioner, another check in on box office, earnings season—but I’m going to check in