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Did the Super Bowl Take a Bite Out of Streaming Ratings?

If you read my โ€œWho Won the Monthโ€ articles over at Deciderโ€”here, here, here, here, here or hereโ€”youโ€™re probably wondering where one of my favorite data tools has been. Thatโ€™s right, I’m talking about Google Trends data. Itโ€™s not perfect but when it works, it works wonders. And this week,

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A Down Week Makes for Some Strange Ratings

(Editorโ€™s Note: This is the second edition of a new website feature, a weekly report on streaming ratings. One of the quirks of the streaming wars is that no one knows what shows or movies are doing well, what are doing poorly and what failed to launch. If you have

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Nothing Compares to ‘Bridgerton’ in January

(Editorโ€™s Note: Today, I am testing a new website feature, a weekly report on streaming ratings. One of the biggest pain points of the coverage of the streaming wars seems to be that no one knows what is doing well, what is doing poorly and, frankly, what customers want. For

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Kids Programming is “Easy Strategy”

Last week got away from me. Fine, I got away from it by diving down a data hole. Specifically, a Covid-19 data problem. For all the forecasting being done, few people are answering the query, โ€œHey, when will all this end?โ€ Iโ€™ve seen answers ranging from โ€œNeverโ€ to โ€œ2022โ€ to

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Netflix’s 2020 Year in Review

Want an in-depth look at Netflix’s 2020? I mean a couple of thousand words on everything from their stock price to subscriber growth to their biggest content to executive moves? And what it all means? Well, check out my latest at Whats-On-Netflix, “Netflixโ€™s 2020 Year in Review: Biggest Hits &

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Who Won the 2020 Streaming Ratings Wars?

Ah, for the olden days of evaluating content. In 2019, if you wanted to know, โ€œWhat was the most popular film?โ€, you just looked at the box office and saw that the answer was (very clearly) Avengers: Endgame. Even TV was relatively simple: Game of Thrones set global records for

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