Streaming Ratings Report

Deep dives into Nielsen and other data that provide insights into streaming.

No Fooling, Is Picard a Hit or Not?

I know it’s April Fool’s Day today, but as much as I love this holiday, this newsletter is still serious-ish journalism, so I’m not going to make up anything. In my experience, bad statistics just get taken as fact more often than real, often boring truth. (You may have seen

Read Full Article »

Ozark…The Hit TV Show No One’s Talking About

As a reminder, each week I mainly cast my gaze back in time four weeks, since that’s when we get Nielsen’s U.S. data. And this report focuses on the U.S. because:  1. It’s still the biggest single market for streaming. 2. It has the most competition. 3. It’s the leading

Read Full Article »

Reacher versus Pam and Tommy…Who Won?

This week represents a fun squaring off of streamers. Not the usual battle of the titans–Netflix versus Disney+–but Hulu and Prime Video, featuring two releases couldn’t be more different. Let’s dig in. (Reminder: The streaming ratings report compiles data from Nielsen’s weekly top ten viewership ranks, TV Time trend data,

Read Full Article »

Euphoria and Peacemaker Continue HBO’s Hit Streak

Before we start, let’s admit it: our minds aren’t really on streaming ratings right now, are they?  The tragic news in Ukraine will likely draw your focus away from entertainment news. I don’t blame you. I’m there too.  Still, I’m going to write this week’s report, because the streaming world

Read Full Article »

The Streaming Winners and Losers of 2021: Film

Looking back on 2021, it probably ended up “weirder” than 2020. In 2020, theaters shuttered due to the pandemic, so nothing happened after March, outside of Disney and Warner Bros. trying to release Tenet and Mulan. Last year, in contrast, Warner Bros tried to release all their films day-and-date on

Read Full Article »

The Streaming Winners and Losers of 2021: TV

What a difference a year makes. In 2020, when trying to write who “won the year”, I had to parse multiple data sources, plus Covid-19’s lockdowns made everything tougher to judge what truly did well and what folks happened to stream for a few weeks in March. In 2021, with

Read Full Article »
Search

Search by Tag

Join the Entertainment Strategy Guy Substack

Weekly insights into the world of streaming entertainment.

Join Substack List