Streaming Ratings Report

Deep dives into Nielsen and other data that provide insights into streaming.

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Nielsen’s The Gauge…Explained

A few years back, working at a major streamer, I tried to make the case that at some point Nielsen (and others) would tell the world how many folks were watching our shows. As a company, we were focused on preventing that; the currency of viewership would be a highly

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How Big is Hulu’s Biggest Hit?

One of the craziest parts of the streaming wars is actually how forward thinking the traditional media companies were. Way back in 2007, they teamed up and created a joint venture that became Hulu, a streamer featuring TV episodes the day after they aired on broadcast. (But only, inexplicably, five

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The “Binge Release Shape” Comes Into Focus

I want to assure you, good readers, that this report is not becoming “bi-weekly”. And “bi-weekly” in the sense that it comes out every other week. (If folks keep subscribing—and want it—I could see a world where we publish twice a week. Man “bi-weekly” is a confusing term.)  If you

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