Category: Other

Read My Latest at Decider! Why Did Hulu Lower Their Price to $5.99?

Last week, I was thrilled to announce that I had a guest article at TVRev, and I’ve followed it up with an article over at Decider. The folks over at Decider asked me about the Hulu price decrease a few weeks back—which as I mention, was really a promotional price continuation—and at first I didn’t have an “angle” on it. But as I thought about it—and really as offers of free Hulu kept coming (by my count Spotify, WaPo, Sprint, with probably more)—I realized I had my view: This is just their “hook” to bring in customers.

So check it out and hopefully I’ll be appearing over at Decider from time to time.

Read My Latest at TVRev! Four Lessons from MoviePass

I’ve been a little light in non-Weekly Update articles this month because I’ve been writing some new pieces for other entertainment outlets. My first has gone up at TV-Rev so check it out and share. It’s on MoviePass, who I’ve been writing/thinking about for a while. As a company, MoviePass’s rise and fall offer us a lot of good lessons on the challenges of digital disruption and growth. Again check it out.

(Thank you to Alan Wolk and team for giving me the opportunity to publish on their site. They publish really good deep dives, like their most recent on how OTT is changing ad delivery.)