When Athletic Director U asked me, “What do you think of college baseball?” I’ll be honest, I didn’t have an angle. Sure, it could grow, but how much? And compared to what? Then, I read an article about eSports. Apparently the NCAA–technically a consultancy hired by the NCAA–was exploring whether to bring eSports under the NCAA fold. I thought, “Huh, baseball or eSports?”
That’s a fun challenge, thinking about growth and deciding between opportunities how to think about growth. So in true “Entertainment Strategy Guy idea spiral fashion”, I didn’t just write an article about college baseball, but developed the idea to write a series on how the NCAA could look at generating revenue. The goal is to explain my approach to looking at new businesses and to explain some business frameworks along the way.
Over the next few months, I’ll look at college baseball, international growth, eSports, women’s basketball (and other rising sports) and maybe a few more topics. But before I do that, I needed to explain my approach. It’s a framework that isn’t unusual for my regular readers—see my Game of Thrones articles here—but I wanted to explain it again.
Check it out over at Athletic Director U, “Where Should the NCAA Look for Growth?”
And if you’re new to my site, follow me on Twitter, Linked-In or subscribe on WordPress for regular updates. My goal is to explain the business of entertainment, using fun examples like Star Wars or college sports. If you’d like to reach out, my contact information is on a page up top.
I’ve been in a bunker these last couple of weeks and that bunker was an Excel bunker with internet access where I had one quest: to estimate how much money HBO made off Game of Thrones.
As I was writing my big series, “The game of thrones for the Next Game of Thrones”, I realized I needed a starting point. And figuring how much money Game of Thrones made was that starting point. It helped me understand exactly how the GoT Prequel could make money, but also tested my model. And I learned a ton figuring it all out. I’m up to 20 pages of research for this series and growing by the day.
(And I’m not close to being finished…this model inspired at least two more spinoff articles and maybe more guest articles.)
It was so good, I pitched Decider on it, and they accepted all 2,000 words of it (with tables). Go check it out and share it on Twitter, Linked-In, Facebook and everywhere.
Seriously, I don’t ask for a lot of favors from my small, but growing, audience and this is one of those moments. If you’re a journalist, consider picking up the story, and I can answer any questions you have. (Email on the contact page or DM.) If you’re just a fan, still consider or emailing it to your entire office. Any little bit helps. Thanks in advance!
Again the story of how HBO made over $2 billion on Game of Thrones here.
Last week, I was thrilled to announce that I had a guest article at TVRev, and I’ve followed it up with an article over at Decider. The folks over at Decider asked me about the Hulu price decrease a few weeks back—which as I mention, was really a promotional price continuation—and at first I didn’t have an “angle” on it. But as I thought about it—and really as offers of free Hulu kept coming (by my count Spotify, WaPo, Sprint, with probably more)—I realized I had my view: This is just their “hook” to bring in customers.
So check it out and hopefully I’ll be appearing over at Decider from time to time.
I’ve been a little light in non-Weekly Update articles this month because I’ve been writing some new pieces for other entertainment outlets. My first has gone up at TV-Rev so check it out and share. It’s on MoviePass, who I’ve been writing/thinking about for a while. As a company, MoviePass’s rise and fall offer us a lot of good lessons on the challenges of digital disruption and growth. Again check it out.
(Thank you to Alan Wolk and team for giving me the opportunity to publish on their site. They publish really good deep dives, like their most recent on how OTT is changing ad delivery.)