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Introducing the Entertainment Strategy Guy Newsletter

Wait, do you REALLY need another newsletter. Probably not. Peak newsletter baby! Let me defend why you should add just one more email to your already considerable deluge. Then I’ll give you the details. In My Defense – Why You Need Another Newsletter Here’s my guess as to how 95% of

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Where Should the NCAA Look for Growth?

When Athletic Director U asked me, “What do you think of college baseball?” I’ll be honest, I didn’t have an angle. Sure, it could grow, but how much? And compared to what? Then, I read an article about eSports. Apparently the NCAA–technically a consultancy hired by the NCAA–was exploring whether

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How HBO Made Billions on Game of Thrones

I’ve been in a bunker these last couple of weeks and that bunker was an Excel bunker with internet access where I had one quest: to estimate how much money HBO made off Game of Thrones. As I was writing my big series, “The game of thrones for the Next

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Why Did Hulu Lower Their Price to $5.99?

Last week, I was thrilled to announce that I had a guest article at TVRev, and I’ve followed it up with an article over at Decider. The folks over at Decider asked me about the Hulu price decrease a few weeks back—which as I mention, was really a promotional price

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About Me…My biography

I’m a huge believer in “data”. I’ve noticed, though, that sometimes this bias towards data is interpreted as a sole focus on data in databases. Or it’s interpreted as a bias against case studies, or, more specifically, anecdotes. Here’s the thing: anecdotes are both powerful and awful at the same

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Introducing: “Analysis Articles”

Tomorrow, I’m going roll out part one of a potentially four (or more) part series analyzing The Walt Disney Company’s acquisition of Lucasfilm. I’m going to ask a simple, yet tough to answer question, how much money did Disney make off that deal? When I launched this website, I decided

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My Process

Most organizations–from corporations to sports teams to armies to universities to government agencies to non-profits–think they use a sound process to make important decisions. But they aren’t. They are arriving at the easiest decisions. I’ll use a media example to show the worst process. Basically, political pundits opine and opine

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