Streaming Ratings Report

Deep dives into Nielsen and other data that provide insights into streaming.

Netflix’s Own Data Shows That They Had a Bad Quarter

– Netflix only released four “datecdotes” for film for Q2, one of the lowest totals on record. – In TV, Netflix released 8 datecdotes, and they were generally lower than past quarters. – Luca has the most viewership, according to Nielsen, of any film through its first two weeks, with

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Streaming Just Manifested Its Best Week in 2021

– For the first time in 2021, weekly top ten viewership surpassed the same week’s viewership in 2020. – Manifest, the recently cancelled NBC series produced by Warner Bros., is a hit for Netflix and has the third biggest single week of viewership since 2021 started. But it does benefit from having

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Nielsen’s The Gauge…Explained

A few years back, working at a major streamer, I tried to make the case that at some point Nielsen (and others) would tell the world how many folks were watching our shows. As a company, we were focused on preventing that; the currency of viewership would be a highly

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How Big is Hulu’s Biggest Hit?

One of the craziest parts of the streaming wars is actually how forward-thinking the traditional media companies were. Way back in 2007, they teamed up and created a joint venture that became Hulu, a streamer featuring TV episodes the day after they aired on broadcast. (But only, inexplicably, five episodes

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The “Binge Release Shape” Comes Into Focus

I want to assure you, good readers, that this report is not becoming “bi-weekly”. And “bi-weekly” in the sense that it comes out every other week. (If folks keep subscribing—and want it—I could see a world where we publish twice a week. Man “bi-weekly” is a confusing term.)  If you

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