Category: Streaming Ratings

Netflix’s Own Data Shows That They Had a Bad Q2 – Streaming Ratings Report for 23-July-21

BLUF – Netflix only released four “datecdotes” for film for Q2, one of the lowest totals on record.– In TV, Netflix released 8 datecdotes, and they were generally lower than past quarters.– Luca has the most viewership according to Nielsen than any film through its first two weeks, with 28.6 million hours in week 2. ...

Streaming Just Manifested Its Best Week in 2021 – The Streaming Ratings Report for 16-July-2021

BLUF: – For the first time in 2021, weekly top ten viewership surpassed the same week’s viewership in 2020.– Manifest—the recently cancelled NBC series produced by Warner Bros—is a hit for Netflix, and the third biggest single week of viewership since 2021 started. But it does benefit from having a lot of episodes to binge.– ...

Free Is More Popular Than Not Free…and Other Lessons We’re Relearning in the Streaming Wars

Sometimes, in a midst of lots of disruption, we—the proverbial we being “society”, “business analysts” or just people on Twitter—forget that as much as things change, they mostly stay the same. That’s the lesson for today. Two lessons actually. While streaming ratings use new terminology, the business principles underlying them haven’t really changed that much. ...

Who Won the Quarter: Shadow and Bone or The Falcon and Winter Soldier? Plus Mare of Easttown, Army of the Dead and Lucifer

Listening to a recent podcast I heard a common refrain: we have no idea what is doing well in streaming! Frankly, that is soooooo 2018.  We’re in the “streaming ratings era” now (™ EntStrategyGuy) and have been since March of 2020. Between Nielsen, Google Trends, Netflix top tens, Antenna, Samba, Reelgood and ParrotAnalytics—to only name ...

Are Rival Streamers Finally Taking Market Share from Netflix? – Visual of the Week

Last week, I used Nielsen’s top ten list to track their total viewership in April 2020 to April of this year. The question I raised, but couldn’t answer, was whether the decline in total top ten viewership applied to the rest of Netflix’s catalogue. Enter Nielsen’s The Gauge! (Which I wrote about yesterday.) As I ...

Nielsen’s The Gauge…Explained (Plus Netflix’s Total Usage Since 2019…)

A few years back, working at a major streamer, I tried to make the case that at some point Nielsen (and others) would tell the world how many folks were watching our shows. As a company, we were focused on preventing that; the currency of viewership would be a highly guarded company secret. (Not much ...

How Big is Hulu’s Biggest Hit? – The Streaming Ratings Report for 23-June-21

One of the craziest parts of the streaming wars is actually how forward thinking the traditional media companies were. Way back in 2007, they teamed up and created a joint venture that became Hulu, a streamer featuring TV episodes the day after they aired on broadcast. (But only, inexplicably, five episodes at a time. Possibly ...

Jupiter’s Legacy: Bomb, Flop, Hit or Something in Between? The Streaming Ratings Report for 16-June-21

Not since the film 2010: The Year We Make Contact—a 1982 sequel to 2001: A Space Odyssey for those not versed in obscure 1980s science fiction—has something Jupiter-related caused this much consternation. On the one hand, Netflix is touting Jupiter’s Legacy as a success that will birth an entire universe of content; on the other ...

The “Binge Release Shape” Comes Into Focus – The Streaming Ratings Report for 9-June-2021

I want to assure you, good readers, that this report is not becoming “bi-weekly”. And “bi-weekly” in the sense that it comes out every other week. (If folks keep subscribing—and want it—I could see a world where we publish twice a week. Man “bi-weekly” is a confusing term.)  If you read my last two articles, ...

Who Did Better, WandaVision or The Falcon and Winter Soldier? It Doesn’t Matter, Disney Wins Either Way – Streaming Ratings Report 26-May-21

I leave for one week of vacation and come back to not one, but two big merger announcements. If all the merger news of the last two weeks shows us anything, it’s the value of top tier content. And what’s the easiest way—allegedly—to do that? By mining “IP” to make reboots, remakes and and prequels. ...