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Kids Programming is “Easy Strategy”

Last week got away from me. Fine, I got away from it by diving down a data hole. Specifically, a Covid-19 data problem. For all the forecasting being done, few people are answering the query, “Hey, when will all this end?” I’ve seen answers ranging from “Never” to “2022” to

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Was Prime Video a Loss Leader or Loss Loser?

Jeff Bezos ending his run as CEO of Amazon is certainly neé clearly neé absolutely the biggest story in business this week. Is it also the biggest story in media, entertainment and communications broadly? Sure.  Bezos is a man who built Amazon to be “the everything store”. That includes your

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Who Won the 2020 Streaming Ratings Wars?

Ah, for the olden days of evaluating content. In 2019, if you wanted to know, “What was the most popular film?”, you just looked at the box office and saw that the answer was (very clearly) Avengers: Endgame. Even TV was relatively simple: Game of Thrones set global records for

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Is Prime Video Fifth Place in the Streaming Wars?

(This is the last article in a three part series estimating how many US paid streaming subscribers there are in the US. Read the numbers here, and the first half of the explanation here.) If you’re wondering, yes, I deliberately wrote three (almost) contradictory headlines for the last two days. In

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