The Entertainment Strategy Guy

Former strategy and business development guy at a major streaming company. But I like writing more than sending email, so I launched this website to share what I know.

Nielsen’s The Gauge…Explained

A few years back, working at a major streamer, I tried to make the case that at some point Nielsen (and others) would tell the world how many folks were watching our shows. As a company, we were focused on preventing that; the currency of viewership would be a highly

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