All posts by EntertainmentStrategyGuy

Former strategy and business development guy at a major streaming company. But I like writing more than sending email, so I launched this website to share what I know.

Netflix Claims the Top Spots While Disney+/Hulu Dominate the Film List: The Streaming Ratings Report for 31-Mar-2021

Last week, the Nielsen Top Ten lists broke new ground when Hulu had its first title earn a spot on one of the three lists. This week, Hulu doubled its performance, earning two spots! As always, caveats abound. In particular, the top films have much less “total viewership” than TV series, since they simply aren’t ...

Is This Black Widow’s Last Move? Explaining the Latest Covid-Theater Disruption – Most Important Story of the Week – 26 March 21

The big story of last week is fairly obvious: Disney moved Black Widow to July, along with changing the distribution strategies for Luca (now straight-to-streaming) and Black Widow (now going to theaters and  premium VOD). (Sign up for my newsletter to get all my writings and my favorite entertainment business picks from the last 2 ...

Did Netflix’s The Crew Stall Out? – The Streaming Ratings Report for 24-March-21

When I sit down each week to pull data for the “Streaming Ratings Report”, it honestly feels like Easter. (Why Easter? Well, we’re closer to that than Christmas and my eldest child is excited for candy delivered in plastic eggs.) This week, my chocolate-filled egg was a new color on the Nielsen rankings. That’s right, ...

The Odds and Ends of the NFL Media Rights Deals – Most Important Story of the Week – 19 Mar 21

Last week the NFL media rights story went from “potential” to “actual” news. (The latter happens, the former is rumors.) Not to toot my own horn, but I wrote last week that the Disney-NHL deal would set the template for the NFL deal (and all future rights deals). And I was right. That’s our story ...

How Big Were Firefly Lane and Crime Scene for Netflix? – The Streaming Ratings Report for 17-March-21

As often happens in scientific/data endeavors, sometimes you work for hours/days on a project with no results, then, all of a sudden, it comes together and you make tons of progress rapidly. And usually the “tons of progress” doesn’t happen without the days of drudgery.  That’s what happened to me over the last week or ...

ESPN Grabs NHL Rights, Setting the Sports Media Rights Template – Most Important Story of the Week – 12 Mar 21

(Sign up for my newsletter to get all my writings and my favorite entertainment business picks from the last 2 weeks or so. Next issue goes out early next week.) I love when a weekly column like this ends up having a “theme”. This week, that’s the difference between “actual” and “potential” news stories. The ...

Did the Super Bowl Take a Bite Out of Streaming Ratings? The Streaming Ratings Report for 7-Feb-21

If you read my “Who Won the Month” articles over at Decider—here, here, here, here, here or here—you’re probably wondering where one of my favorite data tools has been. That’s right, I’m talking about Google Trends data. It’s not perfect but when it works, it works wonders. And this week we have just such a ...

Cresting the Covid Hill – As Many Films are Moving Earlier in the Year for the First Time in This Pandemic – The Most Important Story of the Week – 5 Mar 21

When the biggest story of the week is essentially the same story as the previous week–Paramount+ launched to customers this week after they announced specifics at the previous week’s investor’s day–then you know it is a quiet week for news. Despite this, dare I say this week had some stories that could be described as ...

A Down Week Makes for Some Strange Ratings: The EntStrategyGuy US Streaming Ratings Report for 3-March-21

[Editor’s Note: This is the second edition of a new website feature, a weekly report on streaming ratings. One of the quirks of the streaming wars is that no one knows what shows or movies are doing well, what are doing poorly and what failed to launch. If you have any questions or data you’d ...

Covid-19 Tracker: What Should Disney and Universal Do with Black Widow and Fast 9?

Week to week, other stories may be the “most important”, but that doesn’t mean that Covid-19 isn’t still the biggest story. As I wrote in a very long article on February 19th, we’re moving away from “lockdowns” as the story to “the reopening of society”. However, that article was limited in that I mostly focused ...