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Six Strategy Thoughts on AT&T’s HBO Max Rollout

Whoever writes the book on the (hashtag) streaming wars may call this week the seven days that truly started the fighting. Sort of like how Germany and Japan were doing bellicose things like building navies and mobilizing armies before World War II truly kick off in earnest. Disney started the

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The SWfK (Streaming War for Kids) Explained…

Disney+ started the week off with a social media bang! A massive Twitter scroll of every film coming to their platform organized chronologically. This became the topic of the week for the Screengrab crew and led exhaustive articles like Julia Alexander’s at The Verge. I’d been mulling doing an update

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Game of Thrones Adds Viewers in 8th Season

Ever feel like not taking your own advice? I regularly admonish my readers to avoid overhyping single data points. I repeat this piece of guidance when things flop—Solo, The Lego Movie 2, NFL Ratings last season—or when they go skyhigh—most Disney movies, Netflix datecdotes. And now a single data point—the

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AT&T/WarnerMedia Enters the Streaming Fray

The last two weeks have featured key new moves in the multi-dimensional chess match that is the future of TV viewing. (For some of my thoughts in general, check out my NBA-to-entertainment translator where I throw a lot of fun analogies out about old and new media.) Most Important Story

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