July 10, 2026

What Drove the 2026 Finals Viewership Increase? Why Did the Celtics Trade Jaylen Brown? Did the NBA Have a Star Problem in the 2010s?

(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Last month, three different sports racked up big viewership numbers

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July 10, 2026 9:37pm
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