Has Netflix Won the Streaming Wars (According to the Gauge)? Will Penske Media, Variety and Luminate Win the Measurement Wars?
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) If you’re a paid subscriber to the streaming ratings report—or
March 26, 2024 7:53pm