Marketing Works! Boss Baby Shows the Power of Old Fashioned Campaigns
– The Boss Baby film (on Peacock) drove additional viewership to the Boss Baby TV series (on Netflix). This shows the value of marketing in driving awareness. – Black Widow surpassed Mulan for PVOD viewership in its first weekend. – Virgin River did very strong numbers for Netflix, with 24.2
August 6, 2021 5:20pm