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I spent the last week deep in the “data trenches”. (For those curious, the data trenches are next to my Excel bunker.) I updated my estimates for U.S. streaming subscribers for each streamer, the most “apples-to-apples” look I think you’ll find for US subscriber counts in America. Then, yesterday, I updated my quarterly ranking of the top streamers at The Ankler. And today, we have another double dose of streaming

I had planned to publish a streaming ratings report last week, on 30-December, to cover the last two weeks of November. But then Nielsen didn’t put out their ratings last week, because (rightfully) it was the week after Christmas, so I skipped a week too, which means we have twice as many data points to review. Here’s the plan to keep you up-to-date on everything “US streaming ratings”: – Today’s

When Nielsen published Peacock’s ratings for the first time a few weeks back, I held my breath. Sure, Peacock let us know that Halloween Ends did really well for them, but if you’ll remember, HBO Max once let Nielsen tell us that Wonder Woman 1984 was a huge smash on streaming, but then didn’t let Nielsen release another data point for 18 months! Well, Peacock didn’t just let Nielsen provide

I usually don’t read anything about Nielsen’s streaming ratings before I write the Streaming Ratings Report each week. (In their press releases, Nielsen usually includes some insights to the data.) My goal is to find my insights/stories/narratives before I see what’s dominating the coverage. But this week, I couldn’t help noticing the headline Nielsen attached to their weekly press release: 4 Platforms x 1B minutes = a historic week in

Today’s battle is the fight we’ve been waiting for since 2017. Two of the most expensive shows of all time from two of the biggest franchises of all time squaring off…and debuting within two weeks of each other! Lord of the Rings versus Game of Thrones. The Rings of Power vs House of the Dragon. (RoP vs. HoTD) Traditional pay cable vs. streaming video. Giant media conglomerate versus one of

It’s weeks like this where I just love my job. I’ve been excited, all summer, for the “Hot August Genre Wars” and this week, we finally got it! You may not share my love. In fact, judging by some of the hot takes I hear on podcasts, you may hate the current deluge of ratings data. And I don’t blame you. Unlike past era, ratings are confusing now. The streamers

Before we begin, I just wanted to say, thank you. We just had one of our best weeks ever, and I couldn’t keep doing this work without your support. In case you missed it, we published three articles on the “Dogs Not Barking” of 2022 so far, my term for flops, misses and bombs in the Streaming Ratings era. Read the definition of the term here, then check out the