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Streaming Ratings Report

A Very Busy (and Buzzy) Week in the Streaming Wars: “Yellowstone”, “The Crown”, “Where the Crawdads Sing” and “Don’t Worry Darling” and More!

When Nielsen published Peacock’s ratings for the first time a few weeks back, I held my breath. Sure, Peacock let us know that Halloween Ends did really well for them, but if you’ll remember, HBO Max once let Nielsen tell us that Wonder Woman 1984 was a huge smash on streaming, but then didn’t let Nielsen release another data point for 18 months! Well, Peacock didn’t just let Nielsen provide

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Streaming Ratings Report

Disney+ Day…Why? Plus ‘Cobra Kai’, ‘House of the Dragon’ and ‘Thor: Love and Thunder’

I usually don’t read anything about Nielsen’s streaming ratings before I write the Streaming Ratings Report each week. (In their press releases, Nielsen usually includes some insights to the data.) My goal is to find my insights/stories/narratives before I see what’s dominating the coverage. But this week, I couldn’t help noticing the headline Nielsen attached to their weekly press release: 4 Platforms x 1B minutes = a historic week in

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Streaming Ratings Report

HBO’s “House of the Dragon” Handily Bested Prime Video’s “Rings of Power”…

Today’s battle is the fight we’ve been waiting for since 2017. Two of the most expensive shows of all time from two of the biggest franchises of all time squaring off…and debuting within two weeks of each other! Lord of the Rings versus Game of Thrones. The Rings of Power vs House of the Dragon. (RoP vs. HoTD) Traditional pay cable vs. streaming video. Giant media conglomerate versus one of

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Streaming Ratings Report

Just How Big Was House of the Dragon’s Big, Big Launch?

It’s weeks like this where I just love my job. I’ve been excited, all summer, for the “Hot August Genre Wars” and this week, we finally got it! You may not share my love. In fact, judging by some of the hot takes I hear on podcasts, you may hate the current deluge of ratings data. And I don’t blame you. Unlike past era, ratings are confusing now. The streamers

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Deep Dives

Were The TV Series Nominated for Emmy Awards “Popular”?

For a few years now, I’ve tracked the Academy Awards’ Best Picture nominees to determine if they were “popular”. Is this a vitally important topic to the business of entertainment?  Yes and no.  No, because, in general, awards don’t determine if you have a good business strategy. It only proves that you might have a good strategy for winning awards or getting awards nominations. And even stacking up nominations doesn’t

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Streaming Ratings Report

A Battle of Three (Mostly) Comedies

Before we begin, I just wanted to say, thank you. We just had one of our best weeks ever, and I couldn’t keep doing this work without your support. In case you missed it, we published three articles on the “Dogs Not Barking” of 2022 so far, my term for flops, misses and bombs in the Streaming Ratings era. Read the definition of the term here, then check out the

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Deep Dives

My U.S. Streaming Subscriber Estimates for Q1 of 2022

[Hey, you may be thinking, this isn’t a Streaming Ratings Report! True. I spent almost all of this week (and some of last week) updating my “U.S. Subscriber Estimates for Q1 of 2021.” Given that I just published a sneak peek at the Ankler yesterday, I wanted to put up this explainer for paid subs. It’s over 3,000 words with 11 extra charts no one else will see. Meanwhile we

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Streaming Ratings Report

Here’s a Hot Take: Both Stranger Things AND Obi-Wan Kenobi Are Hits!

[Folks, right off the bat, I need to let you know that we don’t have the full Nielsen data set for the week of 23-May. But not to fear, between TV Time, some early tidbits that Nielsen released on Twitter about Obi-Wan Kenobi and Stranger Things, Netflix global ratings, Samba TV, and IMDb scores, we still have a lot to cover. On Friday, if Nielsen has published a double update,

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Deep Dives

Why My Data “Philosophy” is The Best in the Industry

(Except on rare occasions, we only like to send out two newsletters a week to keep from spamming your inbox. But this is a rare occasion, since the EntStrategyGuy is putting up a paywall on Friday, 17-June-2022. Subscribe here!  This article lays out my data philosophy , so we felt that it was important to send out to everyone. I’ve also written a series of articles debunking myths about streaming ratings,

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Visual of the Week

What Does the Data Say About “Turning Red” Skipping Theaters?

One of the pieces of advice Substack gives you when you start trying to “monetize” is to keep putting out lots of good content for free subscribers. They recommend this because most people’s gut—including my own!—is to do the opposite, hoarding your good stuff behind your paywall like Smaug hoarding gold in the Lonely Mountain. While I won’t put out quite as much free content as Substack recommends, this advice

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