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Streaming Ratings Report

Here’s a Hot Take: Both Stranger Things AND Obi-Wan Kenobi Are Hits!

[Folks, right off the bat, I need to let you know that we don’t have the full Nielsen data set for the week of 23-May. But not to fear, between TV Time, some early tidbits that Nielsen released on Twitter about Obi-Wan Kenobi and Stranger Things, Netflix global ratings, Samba TV, and IMDb scores, we still have a lot to cover. On Friday, if Nielsen has published a double update,

June 28, 2022 11:51pm

Deep Dives

Why My Data “Philosophy” is The Best in the Industry

(Except on rare occasions, we only like to send out two newsletters a week to keep from spamming your inbox. But this is a rare occasion, since the EntStrategyGuy is putting up a paywall on Friday, 17-June-2022. Subscribe here! This article lays out my data philosophy , so we felt that it was important to send out to everyone. I’ve also written a series of articles debunking myths about streaming ratings,

June 15, 2022 9:20pm

Visual of the Week

What Does the Data Say About “Turning Red” Skipping Theaters?

One of the pieces of advice Substack gives you when you start trying to “monetize” is to keep putting out lots of good content for free subscribers. They recommend this because most people’s gut—including my own!—is to do the opposite, hoarding your good stuff behind your paywall like Smaug hoarding gold in the Lonely Mountain. While I won’t put out quite as much free content as Substack recommends, this advice

June 1, 2022 8:59pm

Streaming Ratings Report

What Does The Batman Say About Theaters vs Streaming? And a “Russian Doll” vs “The Flight attendant” Showdown

[Editor’s Note: As you may have read, I’m putting up a paywall on 16-Jun-2022. For the next month, you can expect a few reminders from me about this. I’m trying to balance the thin line between being obnoxious and also making a living writing about entertainment strategy. If you haven’t signed up yet, I strongly recommend getting in now for the special “Founder’s Price” of $120 per year forever. I

May 20, 2022 10:52pm

The Most Important Story of the Week

Big Tech Continues Their Forays into Sports

We’ve got a lot of interesting/important news stories to get to, but before we get to that, I want to give everyone a head’s up that I have a big, big, big announcement coming from me later this week. So stay tuned. Before the stories, a celebration. EntertainmentStrategyGuy Turns Four! This website (and associated newsletter, social feeds and what not) is officially four years old, having launched on 8-May-2018. As

May 9, 2022 10:53pm

Visual of the Week

U.S. Streaming Subscriber Estimates for Q4 of 2021

Well, last week we had pretty big news: the Warner Bros (formerly Warner Media) and Discovery merger officially closed. I had covered this topic in-depth when the deal cleared the final regulatory hurdles in February, if you want my thoughts. But what about the political machinations of last week, like the departure of some key Warner Bros execs? (Jason Kilar and Ann Sarnoff in particular…) That MUST be the story

April 13, 2022 7:54pm

The Most Important Story of the Week

Bringing Numbers to a Slap Fight: Even More Oscar Thoughts

Normally, I’d tell you that awards shows don’t matter. The Emmys? The Grammys? The Golden Globe? (May they rest in peace…?) When it comes to business strategy, they don’t really matter Frankly, it’s fun to find out who wins or loses awards, but rarely impacts actual business strategy. But if you’re writing a business strategy column, you’d be hard pressed to find any other stories to write about! So for

March 30, 2022 9:01pm

Streaming Ratings Report

Bel-Air Flops, Mrs. Maisel Does Okay, and a Look at Kids Films

After what felt like a few slow weeks—or months—without huge news, this week had some pretty big developments. MGM and Amazon is happening! Netflix is testing their strongest response to password sharing yet! Disney got Indian Premiere League rights! With all that news, my “most important story of the week” feature will return next week. But for now, it’s time for some streaming ratings. There was a bit of a

March 18, 2022 9:31pm

Streaming Ratings Report

Netflix’s Big October is Big. But How Big?

If this week has a theme, it’s Halloween, since the ratings period covered by Nielsen—October 11th to 17th—is smack dab in the middle of October. But honestly you know what is scarier for others streamers? How well Netflix is doing. (If you missed it, my thoughts on Black Widow’s disappointing streaming debut went up at the Ankler on TUESDAY. Check it out!) (Reminder: The streaming ratings report compiles data from

November 12, 2021 11:36pm

Streaming Ratings Report

Apple TV+ Steps Up Their (Streaming Ratings) Game

I know what you’re here to read this week: my analysis on Squid Game launching from 3.4 million hours in its first weekend to 31.8 million hours in its second week. Yikes, that’s a jump! Well, I’m going to disappoint. My Squid Game thoughts were so good, I sent them over to the Ankler. (Trust me, there might be my favorite chart I’ve made this year in there.) But that

October 25, 2021 10:25pm

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