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Streaming Ratings Report

American Football Takes on British TV Plus The Morning Show, Elemental and Fast X

As I’ve said a few times recently, the pace of big, buzzy streaming releases really seems to have slowed down over the last few weeks…then this week, there were a ton of new TV shows! But almost all of them were foreign imports from other English-speaking countries: Wilderness on Prime Video – UK The Gold on Paramount+ – UK Better on Hulu – UK Glow Up: Britain’s Next Make-Up Star

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Streaming Ratings Report

Which Weekly Series Won the Summer?

(Welcome to my weekly streaming ratings report, the single best guide to what is popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.)   I know that I asked, “Are new releases slowing down in streaming?” last week, but after

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Streaming Ratings Report

Duh Duh…Duh Duh…Duh Duh…Shark Week is Back and Sharkier (And More Profitable) Than Ever

(Welcome to my weekly streaming ratings report, the single best guide to what is popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Subscribe here.) This week’s viewership disappointed me a pinch.  On paper, it certainly looked like a beast. The second part of The Witcher’s third season on Netflix. Good Omens finally returning

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Deep Dives

PART III on Streaming vs Theatrically-Released Films: Are Straight-to-Streaming Films More Like Made-for-TV Movies or Theatrical Films?

(Just a reminder: every article in this series is being collected in one giant substack post/article here. It’s sort of like a little e-book for all of my subscribers.)  PART III – Customer Reviews, Awareness & Interest Metrics Though I always push myself to question my assumptions, conclusions and data—hence my self-dubbed, semi-sarcastic nickname “Entertainment Nuance Guy”—I try to not get too distracted anticipating feedback/pushback/counter-arguments ahead of time. If you’ve

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Deep Dives

The Data Is In: Theatrical Films Massively Outperform Straight-To-Streaming Films

Well, it’s time to finally, officially and definitively answer the question… Should You Release Your Film in Theaters or Straight-To-Streaming? Rephrased, does it make sense to release films “straight-to-streaming” à la Netflix? (And formerly Apple, Prime Video, Hulu, sometimes Disney+, HBO Max in 2021 and occasionally Peacock and Paramount+?) Should they have skipped the entire theatrical and home entertainment windows? Apparently, at least a few companies no longer think this

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Streaming Ratings Report

Plum Research’s ShowLabs Joins the Streaming Ratings Report, Plus the Battle of the Valentine’s Day Romcoms

We’re still working our ways through a relatively quiet period in the streaming wars, but these things are relative. I mean, I still tracked eighteen new streaming releases this week! That’s low for streaming, but still a lot of shows to analyze. (And I have a cool, cool, cool chart on this later in this report.) And things will take off again shortly. (See the “Coming Soon” section for a

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Streaming Ratings Report

Too Much Streaming Too Handle: The Crown, Andor, Harry & Meghan, The White Lotus, and So Much More!!!

I spent the last week deep in the “data trenches”. (For those curious, the data trenches are next to my Excel bunker.) I updated my estimates for U.S. streaming subscribers for each streamer, the most “apples-to-apples” look I think you’ll find for US subscriber counts in America. Then, yesterday, I updated my quarterly ranking of the top streamers at The Ankler. And today, we have another double dose of streaming

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Streaming Ratings Report

Wednesday’s Enormous Thanksgiving Weekend, “Bullet Train” vs “Troll”, and Apple TV+ Ends Their Year Long Drought…

I had planned to publish a streaming ratings report last week, on 30-December, to cover the last two weeks of November. But then Nielsen didn’t put out their ratings last week, because (rightfully) it was the week after Christmas, so I skipped a week too, which means we have twice as many data points to review. Here’s the plan to keep you up-to-date on everything “US streaming ratings”: – Today’s

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The Most Important Story of the Week

YouTube Does It Again: My Thoughts on One of the Smartest Companies in Entertainment Making Another Great Move

Welcome to 2023! Based on the 2022 success of the Entertainment Strategy Guy (both my newsletter and my columns for The Ankler), I’m looking forward to a great year. I know a lot of the news has been negative, but I sincerely hope my readers have a lot to look forward to as well. Let’s kick off the new year with a big, big, big story with all sorts of

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Streaming Ratings Report

A Very Busy (and Buzzy) Week in the Streaming Wars: “Yellowstone”, “The Crown”, “Where the Crawdads Sing” and “Don’t Worry Darling” and More!

When Nielsen published Peacock’s ratings for the first time a few weeks back, I held my breath. Sure, Peacock let us know that Halloween Ends did really well for them, but if you’ll remember, HBO Max once let Nielsen tell us that Wonder Woman 1984 was a huge smash on streaming, but then didn’t let Nielsen release another data point for 18 months! Well, Peacock didn’t just let Nielsen provide

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