Why Did Hulu Lower Their Price to $5.99?

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Last week, I was thrilled to announce that I had a guest article at TVRev, and I’ve followed it up with an article over at Decider. The folks over at Decider asked me about the Hulu price decrease a few weeks back—which as I mention, was really a promotional price continuation—and at first I didn’t have an “angle” on it. But as I thought about it—and really as offers of free Hulu kept coming (by my count Spotify, WaPo, Sprint, with probably more)—I realized I had my view: This is just their “hook” to bring in customers.

So check it out and hopefully I’ll be appearing over at Decider from time to time.

The Entertainment Strategy Guy

The Entertainment Strategy Guy

Former strategy and business development guy at a major streaming company. But I like writing more than sending email, so I launched this website to share what I know.

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