My U.S. Subscriber Estimates For Q2 of 2022

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

It’s time, once again, for my estimates of the number of subscribers in the U.S. for every major streamer. 

As a reminder…

– I estimate paid subscribers for EVERY streamer, even the ones that disclose nothing, like Amazon and Apple.

– My goal is to estimate the “paid” subscribers per streamer. If a streamer offers their service in a bundle—Amazon Prime, for example—I imagine a world where Prime Video stood on its own. How many folks would pay for that service? And what would they pay?

– These estimates are not the current subscriber totals, but how many subscribers each streamer had as of the end June (or “Q2 of 2022”). I primarily use official subscriber estimates from the streamers’ quarterly reports. So before I can make my own estimates, I need their data. That usually delays things a bit. (I wanted to get these estimates out in September but the big, big, big “Who is the Average American? Series at The Ankler waylaid them.)

Enough chit chat. Here’s the money chart:


The rest of this post is for paid subscribers of the Entertainment Strategy Guy, so please subscribe

We can only keep doing this great work with your support. If you’d like to read more about why you should subscribe, please read these posts about the Streaming Ratings Report, why it matters, why you need it, and why we cover streaming ratings best.

The Entertainment Strategy Guy

The Entertainment Strategy Guy

Former strategy and business development guy at a major streaming company. But I like writing more than sending email, so I launched this website to share what I know.


Join the Entertainment Strategy Guy Substack

Weekly insights into the world of streaming entertainment.

Join Substack List
%d bloggers like this: