The Initial Data Isn’t Good for She-Hulk, but It Isn’t All Bad

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Ever notice how some TV shows, after a great first season, feel super long and bloated come season two? Well, on Friday I went LONG on House of the Dragon analysis. Way long. Stranger Things season four part II long.

Given how messy the data is (especially compared to top Netflix series) and how big the show is, it made sense. Hits are hits, and in a “hit-driven” business, like entertainment, they really do matter. House of the Dragon did roughly ten times the viewership of HBO’s other series. (Considering that everyone wants to be the next “HBO”, and HBO doesn’t actually make a lot of fantasy/genre shows, this seems like notable context.)

One clarification I probably didn’t make too strongly: almost all the data from the last report was U.S. only. That’s important, since Amazon provided global numbers for The Rings of Power. This report focuses on the U.S. market for now.

Still, that gives us a lot left to cover. Today, I’m going to finish the rest of the streaming ratings report, specifically looking at She-Hulk: Attorney At Law. On the film side, we got some new data about Luck’s Nielsen ratings which will be fun to explore.

(Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, TV Time trend data, company datecdotes, and Netflix hours viewed data, Netflix Top Ten lists, Google Trends, Samba TV, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of August 15th to August 21st.)

TV – She-Hulk: Attorney at Law, Not a Hit, But Not A Miss (Yet)

Normally, this is where I’d call out a very high profile TV show that didn’t make the Nielsen rankings as a “dog not barking”. And look,  She-Hulk: Attorney At Law (just “She-Hulk” for the rest of today’s report) missed the Nielsen ratings charts this week.

Case closed? Not quite, since Nielsen provided me with She-Hulk hours viewed: 


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The Entertainment Strategy Guy

The Entertainment Strategy Guy

Former strategy and business development guy at a major streaming company. But I like writing more than sending email, so I launched this website to share what I know.


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