Read My Latest at Decider “Is Anyone Watching Apple TV+?”

My latest article is up at Decider. The simple answer to the headline is, “No, not really.”

I had mentioned in my weekly column a few weeks back hearing rumors that, well, no one was watching Apple TV+. This article allowed me to dive a bit deeper into the subject then that article, plus talk about the largely disappointing debut of Amazing Stories.

Which is a point I’ll digress on a bit before moving on. If you recall back to the time period of last April, when Apple announced Apple TV+, Stephen Spielberg was a BIG part of that announcement. Like central. The thinking being “They got Spielberg. That’s huge!” But it was just another show he executive produced, like so many other flops in TV, and now it came and went. I’d say the same for Oprah. Another huge get, but is anyone tuning in to her book club?

Read the whole article for the details. 

 

  1. […] been fairly skeptical of Apple TV+’s performance since before it launched. (See here or here.) Yet, last quarter, when they had record services revenue, many analysts and observers credited […]

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