Category: The Disney-Lucasfilm Deal

The 2019 Star Wars Business Report – Theme Parks

This is part III in a multi-part series estimating how much money Disney made off “Star Wars” in 2019. Go here for my larger series on Disney purchasing Lucasfilm in 2012.) – Introduction and Feature Films – Television – Toys As a tremendous Star Wars fan, I couldn’t shake the feeling that Star Wars had ...

The 2019 Star Wars Business Report – Toys

This is part III in a multi-part series estimating how much money Disney made off “Star Wars” in 2019. Go here for my larger series on Disney purchasing Lucasfilm in 2012.) – Introduction and Feature Films – Television I started this series in January. Do you remember back then? Before the world turned upside down? ...

The 2019 Star Wars Business Report Part II – TV: Baby Yoda Saves Star Wars

Star Wars did so well in TV this year, that virtually everyone knew which character was the “symbol” for 2020: Baby Yoda! We know Baby Yoda conquered the social landscape, but how does that translate to Lucasfilm/Disney’s bottom line? Well that’s my topic for today. If you missed it, read Part I for my methodology ...

The 2019 Star Wars Business Report – Part I: The Economics of Star Wars Films

If I didn’t have a little Padawan join my family in November, one of my goals was to update my massive “How Much Money did Disney Make on the Lucasfilm Acquisition?” series. That delay actually helped because I wouldn’t have been able to get that article up before Rise of the Skywalker came out. Meaning ...

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Most Important Story of the Week – 8 November 19: Franchise Lessons from all the Game of Thrones and Star Wars News

What happens when one week has so much news and the next has very little? Well, you roll one topic over. So the “most important story” this week is last week’s runner-up.  The Most Important Story of the Week – Game of Thrones and Star Wars Franchise Lessons Last week began and ended with dueling ...

Disney-Lucasfilm Deal Part XI: Disney Will Make A 107% Return on the Lucasfilm Acquisition (And Other Conclusions)

(This is Part XI of a multi-part series answering the question: “How Much Money Did Disney Make on the Lucasfilm deal?” Previous sections are here: Part I: Introduction & “The Time Value of Money Explained” Appendix: Feature Film Finances Explained! Part II: Star Wars Movie Revenue So Far Part III: The Economics of Blockbusters Part ...

Disney-Lucasfilm Deal Part X: You’ve Been Terminated: Terminal Values Explained and The Last Piece of the Model

Disney-Lucasfilm Deal Part X: You’ve Been Terminated: “Terminal Values Explained” and The Last Piece of the Model (This is Part X of a multi-part series answering the question: “How Much Money Did Disney Make on the Lucasfilm deal?” Previous sections are here: Part I: Introduction & “The Time Value of Money Explained” Appendix: Feature Film ...

Disney-Lucasfilm Deal Part IX: Bibbidy-Bobbidy-Boo: Put It Together and What Do You Got?

(This is Part IX of a multi-part series answering the question: “How Much Money Did Disney Make on the Lucasfilm deal?” Previous sections are here: Part I: Introduction & “The Time Value of Money Explained” Appendix: Feature Film Finances Explained! Part II: Star Wars Movie Revenue So Far Part III: The Economics of Blockbusters Part ...

The Economics Behind Not Releasing Star Wars Films Exclusively on Disney Plus – Part II

(If you missed yesterday’s post, click here.) Let’s continue with where we left off yesterday. The risk for eliminating theaters and associated early windows (home entertainment and pay-per-view) is in the hundreds of millions of dollar range. So can Disney make that up by releasing new Star Wars films directly and exclusively on Disney Plus? Part II: Calculate the ...

The Economics Behind Not Releasing Star Wars Films Exclusively on Disney Plus: Part I

Last week, Bob Iger said in an interview with Barron’s that Disney had no plans to start releasing new Star Wars films—by which he means the ones that will come after Episode 9, releasing later this year—on Disney Plus, their soon-to-be streaming service. I agreed with this move. Some didn’t. Here’s a tweet that Rich ...