Category: HBO Max & AT&T

HBO U.S. Subscribers Over Time – Visual of the Week

Inspired by AT&T’s release of HBO Max “activations” and total HBO subscribers, here’s a timeline of HBO subscribers and HBO+Cinemax subscribers over time: If you’d like to see that in table form, along with some financial numbers, here you go: What about total subscribers? Again, we only have data from 2011-2017, but here you go: ...

AT&T Really is Going All In, Amazon is the New Standard Oil, and Extra Thoughts on the HBO Max Launch

HBO Max launched last week! A $4 billion endeavor that required a monumental merger to make it happen. Can one measly column capture all my thoughts on HBO Max’s launch?  Of course not. So here are my extra thoughts, strategic insights and, in a first, a mail bag of questions/comments from folks on Twitter. (Be ...